The Austin Maestro / Montego Story

Watch on YouTube

Show annotations




Genre: Autos & Vehicles

Family friendly? Yes

Wilson score: 0.9629

Rating: 4.8826 / 5

Engagement: 2.15%

Big Car

Subscribe | 11K

Shared July 27, 2019

To get early ad-free access to new videos, or your name at the end of my videos, please consider supporting me from just $1 or 80p a month at

The Maestro was the car that killed Austin Rover. Poised on a knife-edge in the early 80’s between survival and disaster, this car, and its booted Montego sister, caused its death. Not right away – plenty of Government subsidies and deals with Honda and BMW gave the company another 20 years, but this was the critical moment when it all went wrong. When the company lost its ability to chart its own destiny. So why were these cars such poor-sellers, and why did a company that made the critically successful Metro, get it all wrong with its follow-up?